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SAVE THE DATE! MARKETING TO THE SUBCONSCIOUS: AMASNE POWER LUNCH FEATURING DR. AARON REID
Presented by: Dr. Aaron Reid
- 12:00pm - 2:00pm, Jul 25, 2012
Save the date for this exciting event! Registration will open once the location is finalized.
AMASNE is thrilled to host Dr. Aaron Reid, Chief Behavioral Scientist at Sentient Decision Science. During his presentation, Dr. Reid will explore the nature and ethics of conscious and subconscious marketing tactics and research methods, how subconscious marketing influences behavior through the automatic activation of goals, and why we should embrace marketing as the spice of our lives rather than relegate it to the depths of the dangerous and deceptive.
During this interactive session, Dr. Reid will share the latest behavior sciences research, illustrating how humans are often largely unaware of the true drivers of their behavior. Using current ad campaigns as examples, he will show the subconscious influences on moods, attitudes, consumer preferences, behavior and basic physiological responses. We will conclude with a discussion about where this subconscious research methods will go in the near future and the implications for the marketing industry.


