You probably already know that word-of-mouth is a very powerful advertising tool. What might surprise you is how much control you have over it… as long as active in shaping the customer experience. After all, what your audience says depends on the value your provide them. So, in today’s blog post, we explain how you can optimize the customer experience and get the most out of word-of-mouth advertising.

When dealing with a vendor you have to understand that this is a financial arrangement and you must maximize the value of that arrangement. So, how do you make sure you’re getting the most out of it? In today’s blog post, we explain how performance-based vendor pricing works, and highlight the possibilities and pitfalls of different compensation models.

Last year, before Zozi sent emails focusing only on deals, it had a newsletter that offered travel information and updates with a funny tone. Zozi's marketers learned more about deliverability through this newsletter with tests like the one described below.