According to Econsultancy survey of 900 companies and agencies, search marketing hit $16.6 billion in North America in 2010 and this year will jump by 16 percent to $19.3 billion.

However, in terms of app revenue by platform, the numbers are largely reversed, with iOS apps generating 47 percent of revenue, as compared to 36 percent of revenue generated by Android apps.

Navigating the commoditized world of banner advertising is still very much a human task, and the many machines we have created to wrestle the immense Internet into delivering an advertiser the perfect user are still primitive. Let's look at the areas in which smart media people add value to digital campaigns

The move by the Cupertino, Calif., company leaves Google Inc. as the only major browser provider that hasn't yet committed to supporting a do-not-track capability in its browser, called Chrome.

In response to this change, the world's largest payment network has increased the digital component of its marketing to 36% from about 10%, CMO Antonio Lucio said Tuesday in a keynote address at ad:tech.

Both big and small states benefit from the advertising industry, according to a study commissioned by the Advertising Coalition.

Addressing the recent problems with e-mail breaches begins with brands working for their customers, not just in securing the email they send to them. When was the last time you really connected with your customers to let them know how to protect themselves?

According to the BlogHer 2011 Social Media Matters Study, nearly twice as many female American adults are motivated to consider products promoted by or with a blogger they know, than they are by promotions featuring a celebrity.

Patterns in the news about marketing can help you understand what opportunities might await around the next corner. While many important changes have already occurred in 2011, here are three worthy of special attention.

The bill introduced by Florida Repubican Cliff Stearns and Utah Democrat Jim Matheson, which comes just a day after another privacy bill was introduced by Senators John Kerry and John McCain, calls for "brief, concise, clear, and conspicuous" privacy policies.

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