Benefits of Membership

AMA Publications
The American Marketing Association publishes a variety of magazines and journals directed to practitioners and academics. Considered leaders in their respective fields, these publications provide readers with leading edge ideas, strategic thinking and practical solutions to challenges facing marketers. Marketing News, a monthly tabloid with four special issues a year, is the official publication of the American Marketing Association and is included with each AMA membership.  Professional members also receive a free subscription to one additional specialty publication. Options include specialty magazines like "Marketing Management", "Marketing Research", "Marketing Health Services", "Journal of Marketing", "Journal of Marketing Research", "Journal of International Marketing" and the "Journal of Public Policy & Marketing".

MarketingPower.com
Your AMA membership gives you complete access to every valuable piece of current and archive piece of content on the American Marketing Association's website – MarketingPower.com.  In the Multimedia Gallery you'll find webcasts, white papers, articles, podcasts, and access to scores of both current and recent webcasts from leading thinkers around the country.

AMA E-Newsletters
Your AMA membership includes subscriptions to a wide variety of AMA professional email newsletters featuring in depth, members-only content that help you keep in touch with the latest developments in the marketing profession.  The MarketingPower Personalized Newsletter, MarketingPower Today, includes the top news of the day, while more specialized titles, including Marketing News Exclusives, Marketing Thought Leaders, and others, give a more in-depth view of specific subject areas.

AMA Webcasts have become recognized for their focus, expert information and timeliness, covering subjects as valuable as how to combine SEO, blogging, and social media for results; how to use Facebook for business; personalization in marketing, and more.  And only AMA members have unrestricted access to over 100 live and archived events.

AMA Podcasts give you access to marketing thought leaders on today's most relevant industry topics ranging from marketing advances and ROI, to Branding and Web 2.0. And only AMA members have unrestricted access to all live and archived events.

AMA Blogs
The Marketing News Blog serves as an extension of the American Marketing Association's flagship publication. Produced by Marketing News writers and editors, this blog provides fresh perspectives on all aspects of marketing, including advertising, sales, promotion, direct and database marketing, B2B marketing, marketing research and customer relationship management. In addition, Marketing News follows the regulatory and legislative developments that marketers need to know, delves into how technology affects the practice of marketing, and covers global marketing trends and issues.

AMA Social Communities
The AMA is an active participant in LinkedIn, Facebook, and Twitter.  As an AMA member you'll be able to access the immediacy these sites provide to get answers to questions and join the ongoing dialog about best marketing practices.

Personal Learning
AMA membership provides significant discount on a wide range of Face-to-Face Training Programs, Spotlight Forums and Marketing Boot Camps, providing interactive opportunities to reinforce and expand basic or more advanced marketing skills.

Events and Conferences
Your AMA membership gives you significant discounts on AMA events and conferences, where you learn from the best and brightest from a broad cross-section of industries, interacting and networking with industry leaders and peers throughout the sessions to get answers to your questions. Many of those offerings are designed specifically for marketers:

  • The AMA's exciting new SMART xChange event is a unique opportunity for today's most innovative leaders to explore the new world of marketing strategy and research through collaborative general sessions and distinctive content tracks
  • The Nonprofit Marketing Conference is designed for mid to senior-level nonprofit marketers.  This three day summit is filled with interactive sessions, inspiring keynote presentations, hands-on workshops and real life case studies.  
  • This Fall Marketing Workshop and Spring Marketing Workshop are customized learning environments designed to inspire attendees to expand their marketing skills and knowledge. The program offers over 20 different tutorials that are scheduled over the course of four days. Each attendee can pick and chose from an array of ever-green and emerging topics.

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