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Here's a description of some recent AMASNE events. Hopefully you didn't miss any of them. Check our upcoming events page to see what's scheduled next!
Past Events FREE EVENT FOR STUDENTS!
Job Market BOOT CAMP: Making Your Mark in the Working World.
A MUST-ATTEND FOR COLLEGE GRADS who are entering the job market… Students will gain critical insights for effectively marketing themselves in today’s marketplace. Kristin Motta, Director at CM Access (a Marketing and Creative Professionals Recruiting Firm) will provide tools and techniques for bridging the gap between the tried-and-true job hunting techniques of old and cutting-edge internet tools of today.
- Effectively Using Web 2.0 in Your Job Search: Leveraging social networking sites to build your professional network (and making sure they aren’t hurting your chances of getting hired).
- Marketing the “Brand Called YOU”: Differentiating yourself in the eyes of employers and finding the right opportunities for you.
- ONE-ON-ONE RESUME WORKSHOPS: Recruiters will be on hand to review student resumes and provide coaching on how to put your BEST foot forward.
All students who are entering the job market are encouraged to attend and to BRING THEIR RESUME. They will walk away with a list of valuable (perhaps, lesser-known) resources and new knowledge about key strategies for a successful search.
Direct Mail Boot Camp presentation
The Southeastern New England Chapter of the American Marketing Association invites you to join us for some critical insights about Direct Marketing in 2008. Mercury Print & Mail’s VP of Operations, Nick Decesare and Senior Account Executive, Tara Flanagan will discuss the changing role of Direct Mail as part of your marketing mix, new postal rates, effective design guidelines and new techniques to boost response rates.
Marketing a Middle Eastern Airline in a Post 911 World
Join us and our guest Bob Minihan, Executive Creative Director & Partner at ISM Boston, as he talks about the challenges of attracting passengers to a Middle Eastern airline... Post 9/11. Thanks to his creative team's efforts, Emirates Airlines is slated to become one of the world's biggest in the next decade.
Annual SNEAMA/CCCP Holiday Party
When: Wednesday, December 12th from 6:00 PM-9:00 PM
Where: Waterman Grille
"GIVING YOUR BRAND AN ANNUAL CHECK-UP"…
Simple questions that you need to ask.
Your business is a living, breathing organization.. and your brand is at the heart of it. Here's an opportunity to evaluate the health of your brand… simple questions you can ask to help determine if your brand is living well, or in need of help. Join Brian Heil and David Cucinotta, Partners at The Hue Brand Group, to learn the essentials of bringing a brand to life, and keeping it healthy and vibrant.
Secrets of Their Success: Narragansett Brewing Company
Founded in 1888, Narragansett Beer has quenched thirsts for many generations of New England beer drinkers. After the Cranston brewery closed in 1981, many thought that the tradition had come to an end. A team of local investors, led by former juice executive Mark D. Hellendrung, bought the brand in 2005 with plans to expand market share and reinvigorate the Narragansett brand identity.
CEO, Mark Hellendrung, VP Marketing, Jim Crooks and Jeremy Duffy from Duffy and Shanley will join the Southeastern New England chapter of the American Marketing Association on November 28th to share their story... and their beer.
MARKETING PERSPECTIVES
Chuck Dennis "The Angry Customer Strategist"
What would your angriest customer have to say about you? Find out why you really NEED to know!
Nothing pushes a customer into the arms of the competition faster than marketing promising one thing, sales promising another, and customer service not delivering because company policies don't support them.
The Southeastern New England Chapter of the American Marketing Association is pleased to present Chuck Dennis, The Angry Customer Strategist. Chuck shares some important strategies for retaining customer loyalty through a comprehensive understanding of your customers' experiences and actionable information for improving products and services.
Regardless of what you sell, whether your business is large or small ... this is one program you can't afford to miss!
Small Business Workshop: Winning Business Online: YOUR Formula for Success
Are you a business owner struggling with how to grow your business through the web? Then this is the workshop for you! Learn what the popular eMedia terms Vlogs, Blogs, Wikis and Widgets actually mean. The internet has so many tools to help you succeed, however finding the right formula for success is essential. Join Jennifer Shaheen the eMarketing & Technology Therapist to learn steps to get started in choosing the right providers for launching your eMarket plan, ways to evaluate the right tools for your business and what you can do yourself to save big!
Customer Intellect vs. Customer Emotions:
You Can Lead a Horse to Water, but He'll Only Drink When He's Thirsty.
David Murray, VP Marketing BankNewport
MASS MoCA, Director of PR, Katherine Myers
Since opening in 1999, MASS MoCA has become one of the world's premier centers for making and showing the best art of our time. With annual attendance of 120,000, it ranks among the most visited institutions in the United States dedicated to new art. More than 80 major new works of art and more than 50 performances have been created through fabrication and rehearsal residencies in North Adams, making MASS MoCA perhaps the most fertile site in the country for new art. The museum thrives on making and presenting work that is fresh, surprising, and challenging.
Power Hour: Speed Marketing
Don’t miss this opportunity to find innovative solutions to your marketing questions. The Southeastern New England Chapter of the American Marketing Association will once again bring together some of its most prominent members to help you optimize your marketing communications strategy and brand position in this unique forum. From media purchasing to public relations, email marketing and e-media, the goal is to provide Power Hour participants with focused and concise information on a host of marketing and branding topics within the hour-long time frame.
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